This season, veteran designer Monisha Jaising has collaborated with Magnum Icecream to unveil her Luxe Resort 2016 collection at Lakme Fashion Week Summer/Resort, on Saturday, 2nd April, at 9.30p.m., at St. Regis, Mumbai.
The collection brings along a distinct sense of freedom, luxurious renderings of the unmistakable bohemian silhouettes and modern takes on the best of the retro era where beauty was as intoxicating and free as the zeitgeist; the strong ‘70s woman wore it in a way, it was either her way or the ‘highway’! Jaising retrieves the free spirit whim for the cyber generation.
The Monisha-Magnum Muse:
Monisha turns to the performers whose fashion sensibility was as original and influential as their work in the industry. The “Luxe Resort” collection, is a modern take on Ali McGraw’s bohemian meets preppy, Jane Birkin’s laid-back glamour, Meryl Streep’s easy elegance, Charlotte Rampling’s alluring mix of vulnerability and raw sexuality, Bianca Jagger’s “Studio54” androgynous hippie mode, and Iman’s statuesque and chic style.
The Color Story:
Retro browns and harvest gold, which are Magnum’s trademark colors dominate the collection in different treatments and forms. Turning ordinary shapes into the extraordinary are splashes of white chocolate, black iris, freesia yellow, vista blue and ultramarine green with its clever color blocking and proportions.
Textures & Treatments:
Jaising experiments with the ever so enduring Moghul flowers, which are intricately rendered in silken thread, accented with India’s rich traditional “badla” embroidery. She amalgamates modern crochet patterns with macramé craft. Primitive elementary woven patterns get an unusual treatment with rich surface texturing. Luxurious crepe fabrics combined with uneven hand woven reflective graphics, takes its idea from the “Magnum Crack” - which represents the first bite that people inherently recognize as their “Magnum Pleasure Moment”. While luxe featherweight lamè, finely pleated metallic satin and fluid silk, breathe life into the evening wear collection.
Jaising remodels the 70’s staples with a fashion forward approach in her shift shapes, flared trousers, tailored jackets, tea length dresses, and slip gowns.
Shares Monisha Jaising, “This season, The Monisha Jaising Woman is unusual, proactive, dramatic, and someone with an element of mystique. My design philosophy focuses on “timeless sophistication”; luxe being the word that fits best describing the revival in my pastiche. Furthermore, it feels wonderful to associate with Magnum Icecream, and the new compendium is a perfect amalgam of fun mixed with fashion.”