Masaba Gupta all set to make history: First Ever INSTAGRAM Fashion Show in India: Lakme Fashion Week S/R15

The young designer, known for her quirky and youthful clothing line, is all geared up for the upcoming Lakme Fashion Week Spring Resort 2015.  But, what makes the show all the more innovative and super interesting is that it is the first ever Instagram Fashion Show in India. Masaba very well knows the collective power of social media (Read:Instagram) and its impact on her followers, customers and in totality the business of fashion. With this first ever INSTAGRAM show in the country, Masaba is all set to make history.

Masaba for Satya Paul A/W'13 at Wills India Fashion Week

For  Satya Paul Autumn Winter 13, Masaba Gupta, the new creative director of Satya Paul injected a fresh perspective to the brand's overall image by bringing in her unique design sensibilities and vision. The collection featuring contemporary cuts, silhouette and fun prints, represents the young, energetic and a new age Satya Paul girl (SP Girl as she says) who is fun and quirky. "We are trying to reposition the brand and so now we are aiming for the young girls instead of women above the age of 30,” said Masaba.