The
word Normcore (blend of ‘Normal’ & ‘Hardcore’), first coined by a New
York based forecasting agency K-Hole, as part of the forecasting report “Youth
Mode: A Report Freedom”, is declared as the number one googled fashion trend of
the year 2014.The result was unveiled by the popular search engine on its annual ‘ A Year in Search’ report . According
to Vogue, the word means a collective, neutral blandness – eschewing obvious
markers of luxury, fashion and distinctive style and instead opting for a lower
key, cool look with a dash of athleticism and a whiny of the ‘90s.
