Schiaparelli appoints Bertand Guyon as the new design director

After months of speculation and guessing games, the house of Schiaparelli, the Parisian Couture label has announced Bertand Guyon as the new design director, replacing Marco Zanini. Bertand will be responsible for both - haute couture and ready to wear collection. A graduate from renowned École de la Chambre Syndicale de la Couture Parisienne, Guyon has worked as a designer for Valentino, Givenchy and Christian Lacroix.

Elsa Schiaparelli Spring Summer 2015: A process of revival: Paris Haute Couture Fashion Week

The iconic French fashion house is in the process of reviving the legacy of Elsa Schiaparelli, and this was clearly visible in this Spring Summer 2015 Haute Couture collection. During this process of rebirth the Parisian house has faced a multitude of challenges, including getting a permanent creative director. Marco Zanini, who was appointed as the creative director and presented two collections for the brand, didn’t last for too long and moved out almost three months earlier. This left the house to work with the existing creative team, who presented the latest couture collection. It was not an exceptional collection, but not unnoticeable either. The collection was contemporary and indicates a new direction for the house.