Puma has just confirmed
that Rihanna will be the brand’s creative director, campaign star and global
brand ambassador. The CFDA 2014 style icon award winner will be overseeing the
creative business of Puma’s Women’s Training Category. Previously the singer
has collaborated with River Island for a capsule collection. Riri has signed a
seven-figure deal with Puma for this multi-year partnership. And, yes, she will
also be seen in Puma’s Autumn/Winter 2015 Ad campaign.
