Well people, the guessing game is finally over. Kering owned luxury brand Gucci has announced the appointment of accessories designer, Alessandro Michele as the new creative director. Michele will have the total creative responsibility for all of Gucci’s collection; including its brand image. He will be filling in Frida Giannini shoes, the outgoing creative director, who left the Florentin brand, a month earlier than expected.
An alumnus of Rome’s Accademia di Costume e di Moda, Michele joined Gucci in the year 2002.Prior to that he was working with Fendi as a Senior Accessories Designer. In the year 2011 he became Frida Giannini’s associate. In September 2014, he was also appointed as the creative director for Gucci’s porcelain brand, Richard Ginori.
This comes just after the brand’s Fall Winter 2015 runway show during Milan Menswear Fashion Week. Because of Frida’s sudden exit, the feasibility of the show was almost uncertain. However, hats off to Michele and his team’s effort, the brand was able to pull off the show within a very little time of just five days .At the end of the show, Alessandro along with his team of designers took a collective bow. That itself was a big indication of today’s announcement.
Red blouse with pussy bow, shirts with peter- pan collar, high waited loose trousers, lace top and mink lined sandals were some of the pieces of the collection, something that we have never seen before under Giannini’s creative direction. A red lace top will not be appealing to most of the men, nor has a commercial value; however the newness in the design philosophy of the brand was evident. The change of the guard was explicitly seen. Is this change good? Well, for that we have to wait and watch.
Michele’s first major collection will be for Women’s Autumn Winter 2015/16 to be presented on 25th February during Milan Fashion Week.