Thursday, 4 December 2014

‘Life is one of the Hardest’:Julian Zigerli Spring Summer 2015 Campaign

Captured by photographer Amanda Camenisch, Swiss designer Julian Zigerli presents Spring Summer 2014 campaign features Eating Out‘s musician Daniel Pitout, with art direction from Studio Manuel Schibli and food styling by Ayako Sugaya. 

As per the press release, the collection sees a wonderful, dark and kooky world through the short sighted eyes of an overworked salary man, bored from the monotonous days of an office job, turning loco.It was a few years ago. We were sailing down somewhere in the middle of fucking Mallorca, drinking gin and tonics. The sun was going down and my dad leaned back, saying ‘Life is one of the hardest’!” -Zigerli  says.  It’s after that memory that this collection is named ‘Life Is One of the Hardest’. 

For me the collection is a story of optimism, a message of change, “where our salary man emerges from his cubicle into a mad world full of possibility”

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