Tuesday, 3 May 2016

IBM Watson turns designer, collaborates with Marchesa to create a cognitive dress : MET Gala 2016

As an ex-IBMer myself, keeping up with IBM and its innovations, especially in the field of art and design is something that I hold very close to my heart. At this year’s New York MET Gala held at the prestigious Metropolitan Museum of Art, the theme "Manus x Machina: Fashion in an Age of Technology," explored the relationship between fashion and technology. And, it doesn’t get much better than this when the technology giant decided to collaborate with the New York based fashion brand Marchesa’s designers Georgina Chapman and Keren Craig to create a one of a kind smart dress to complement the idea behind the event.

Embedded with IBM Watson technology, the data-driven, LED light embedded cognitive piece was worn by beautiful Karolina Kurkova. Embellished with fabric flowers with LED inside, the uniqueness of the dress lies in its ability to change colours, in real time, depending on how people have reacted on the dress via Twitter. According to team Marchesa, the dress responds to five emotions on social media –joy, passion, excitement, encouragement and curiosity. Rose signified joy, coral meant passion, aqua was excitement, lavender denoted curiosity, and butter indicated encouragement. On detecting these emotions the smart dress glows and changes colours accordingly.

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