Using the hashtag #DieselHigh, the denim brand’s
Spring Summer 2015 is all about celebrating life and unconditional love, and
aims to encourage tolerance and inclusiveness. Conceived by creative director
Nicola Formichetti, and shot by one of the most influential photographer Nick
Knight, the high energy, colourful campaign captures a handful of top models, including Gryphon O’Shea, Charlotte
Free, Chantelle Brown-Young,Winnie Harloe and more with a super positive, happy
vibe.
For Nicola, his biggest challenge was to work with an avant-garde
photographer, Nick Knight, and get him to do something he’s rarely done – which
is shoot people smiling.In a world where people have stopped having
fun anymore, because of all the not so good things happening, this campaign sends
a beautiful message of living life to the fullest and that too with an infectious
smile.
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