RiRi is the new face of French fashion house Balmain’s Spring Summer 2014 campaign. Shot in New York by Inez Van Lamsweerde and Vinoodh Matadin and styled by Mel Ottenberg, the diamonds singer looks stunning in an Eighties-inspired collection.
"In front of the camera, she makes you feel like she is the only girl in the world," said Rousteing, the creative director of Balmain. "When the woman that inspires you wears your creations, your vision feels complete."
The ads will start appearing on the fashion magazines from January 2014.