Monday, 30 September 2013

Launch of Koëcsh BY KRESHA BAJAJ Chic, relevant, confident, fashion forward, daring, timeless

Sridevi with Kresha Bajaj at the Launch Party
Kresha Bajaj presents Koëcsh.com, a stylish yet safe realm to discover and acquire Fashion forward, Edgy yet Classic designs. Irreverent and yet wearable, Kresha Bajaj’s creations may not be for the very faint hearted but are definitely spot on if you love to make heads turn, anywhere in the world! Kresha has long waited to offer the consumer a variety of cool, much needed fashion help and clothing that is finally affordable and also built to last. Customers can sink in their teeth into a host of products to choose from tagging from apparel to footwear and jewellery.
Sridevi

Koëcsh embraced a Dark and Edgy theme for its Launch Party at Otto Infinito, Mumbai on 28th September 2013 for which the who’s who of Mumbai walked the ‘black carpet’.A never seen before product display welcomed the guests. Bird Cages suspended through poles covered in black twigs, black creepers, black roses, black oversized beads and gleaming crystals. And then, the products inside the cages, inviting you to look but not touch. The party also saw the revival of Live Mannequins – a form of display not seen often – models Pardeep& Olga stood all glammed up in Koëcsh.
Diya Mirza

The launch set off as the Koëcsh fashion film shot by Ash Gupta was unveiled. One look at Koëcsh Love Affair and everyone had their lust list ready. Those who missed it can still grab it on http://vimeo.com/73130218. Out came Koe’stars Alesia Raut & Dipti Gujral strutting in the signature looks for the evening. Koëcsh preferred renowned hair & make up stylist Priya Kapur for styling the Koe’stars.

And then spoke Kresha Bajaj, “The one thing Paris, London, New York & LA have taught me is that people there dress to express not to impress. And that’s what I want to reiterate here.”

Ranging from fun and flirty to super edgy to classic pieces, these are designed to fit well into your pre-existing wardrobe and enhance it.

The absolute highlight of the evening was the ‘Get Koëcsh’d with the Koe’stars’ wall - a photo-op booth that saw guests walk up in their stilettos, to get photographed amidst Koëcsh  looks and Koëcsh Kandy – a quirky display of desserts, juxtaposed with vintage treasures and contemporary jewelry curated on Koëcsh;that had spectators thronging to take pictures for their social media feeds!

Alesia Raut in Koëcsh
Dipti Gujral in Koëcsh
The absolute highlight of the evening was the ‘Get Koëcsh’d with the Koe’stars’ wall - a photo-op booth that saw guests walk up in their stilettos, to get photographed amidst Koëcsh  looks and Koëcsh Kandy – a quirky display of desserts, juxtaposed with vintage treasures and contemporary jewelry curated on Koëcsh;that had spectators thronging to take pictures for their social media feeds!
Nina Manuel
The absolute highlight of the evening was the ‘Get Koëcsh’d with the Koe’stars’ wall - a photo-op booth that saw guests walk up in their stilettos, to get photographed amidst Koëcsh  looks and Koëcsh Kandy – a quirky display of desserts, juxtaposed with vintage treasures and contemporary jewelry curated on Koëcsh;that had spectators thronging to take pictures for their social media feeds!
Mansi Scott
Reshma Bombaywala

Koëcsh took its dark & edgy theme to an all new realm with never tasted before Koëcsh-tails (cocktails),especially created by gourmet specialist and mixology aficionado Nikhil Merchant . Doing the rounds were Koëcsh-bites, carefully selected from the Otto Infinito menu; each of them served with Kresha’s personal spin on the recipe.



Seen walking the "black" carpet and then congratulating Kresha were guests that were a pleasant mix of the those who have seen Kresha grow up as well as Mumbai's shining young achievers : Sridevi with her daghter Janhavi, Anushka Rajan, Archana Walavalkar, Anmol Mallik (Annu Malliks daughter), Shamita Singha, Anshula Kapoor, Nishka Lulla, Dia Mirza with Sahil Sangha, Reshma Bombaywala, Aarti & Kailasg Surendranath, Chhaya Momaya, Ekta Rajani, Mansai Scott, Nina Manuel, Tarun Tahiliani, Sanjay Kapoor, Anil Thadani, Neel & Jaya Raheja, Suhel Seth, Piyush Pandey, Sushma Reddy, Suchitra Krishnamoorthy amongst many other  guests, who loved the gleaming brid cage displays with Kresha's jewellery and footwear displayed inside
 
Nishka Lulla
Adding to the buzz factor of the evening were the NBA legends of the Sacramento Kings Horace Grant, Ron Harper, Peja Stojakovic. Dressed in Koëcsh were three official dancers of the Sacramento Kings – Andrea, Isela & Megan.

Narendra Kumar
Alesia Raut in Koecsh

Anil Thadani Shamita Shetty
Anmol Mallik
Anshula Kapoor Karuna Rajan Kresha Bajaj
Kishore & Kintu Bajaj with Kresha
Kresha Bajaj with models Dipti Gujral & Alesia Raut in Koecsh
Kresha Bajaj with models Dipti Gujral & Alesia Raut in Koecsh
Kresha Bajaj with NBA Cheerleaders dressed in Koecsh
Model in Koecsh
Model in Koecsh

NBA Sacramento Kings Basketball Players
NBA Sacramento Kings players photograph Koecsh


Shamita Shetty
Suhel Seth and Suchitra Krishnamoorthy

Sushma Reddy

(Image and content credit : Tandem PR)

1 comment:

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