Monday, 15 April 2013

Summer Sizzle: Beyoncé for H&M’s Summer’ 13 campaign

Beyoncé Knowles flaunts her picture perfect bikini body in the just released print campaign for H&M's summer’ 13 collection.  From a yellow,  crochet-style two pieces to  a tie-dye bikini and a  black fringed piece, the mother of one shows off her  washboard abs and hourglass figure in variety of tiny two pieces . The tropical-island themed swimsuit campaign was shot by Inez van Lamsweerde and Vinoodh Matadin. 

"What makes these [H&M] pieces even more special is that Beyoncé herself had input into the design, and they are full of her own personal style," Ann-Sofie Johansson, head of design at H&M, told The Telegraph.

Beyoncé said of the campaign: 'I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind.

(Image Courtesy : H&M)

No comments:

Post a Comment