Wednesday, 6 February 2013

Rado and Hrithik Roshan swear by “Always Perfect" at the launch of Rado Hyperchrome

                                                 Hrithik Roshan RADO HyperChrome Launch
- by GB Bajaj, CEO & Strategist at GB LUXE LIFE for Stylefluid Trendz
Hrithik Roshan, the Bollywood heartthrob and the Global Aambassador of the watch brand Rado, launched the Rado HyperChrome collection in Bombay, India.

A cool night with clear skies, sparkling stars, a perfect setting for the launch at THE DOME, overlooking the seas and the queens necklace, this launch is one of the most memorable watch launches. A special screening of the Rado Hyperchrome TV commercial : “Always Perfect", starring Hrithik Roshan and then followed by his greeting the special invitees and media guests, Hrithik commented, "I am proud to be associated with a brand like Rado, which is always innovating and always pushing boundaries. The brand values reflect my own desire to always push myself to work harder and achieve more. This collection offers a choice of cool, classy and collectable watches. Each watch is an individual style statement."
 Hrithik Roshan with RADO CEO Mr. Matthias Breschan
Present at the launch, Rado CEO Mr. Matthias Breschan presented Hrithik Roshan a specialised Rado HyperChrome Automatic Chronograph with a case back, which had "Always Perfect" engraved on it. This slogan, suited bothmfor the scratch resistant HyerChrome and Hrithik Roshan.

Matthias Breschan, CEO, Rado, said, "Hrithik has been a wonderful brand ambassador since Rado started working with him in 2011. This is a very important new collection for Rado and I am confident that it will be a great success here in India."
 RADO Hyperchrome

The HyperChrome Collection highlights RADO's image of being futuristic and targeting the young generation towards RADO and its strength of a high quality ceramic watch producer. 

The Rado Hyperchrome is truly a technological breakthrough, with new horizons of technical complexity. The monobloc case forms the entire structure of the high tech ceramic timepiece, which protects and being unique with its hardened stainless steel sidings with a rating of about 1,250 Vickers. This high-tech ceramic is light, scratch-resistant and hypoallergenic features gives the most comfortable wear. 

The chronograph movement portrays a sporty touch combined with elegance, ideal for sportswear, work or party wear.



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