Have you heard of NEP?
North East Project is an initiative by an NGO - Impulse Social Enterprises
based in Shillong and an advertising agency –TheBrewhouse based in New Delhi, to
bring the best of North East India’s tribal craftsmanship to the mainstream of
fashion and lifestyle in association with youth centric, fashion forward labels
and brands like Bhane, Nor Black Nor White, Safomasi, Fizzy Goblets and 1701.
Titled ‘Cut from the same
cloth’ the collection has varying range of products ranging from travel
accessories to apparel and home furnishings. The products are made and designed
by the ethnic ‘Mishing’ tribes of Assam, using the traditional method of bamboo
loom weaving and natural resources but with a contemporary twist. The
collection is an offering of ethnic arts and crafts, interesting textile story,
unique tribal motifs and over all a discovery of indigenous talent of tribes
from North East India.
The initiative creates a wonderful
platform for the North East tribal artisans to restore their ethnic
craftsmanship and skills, as well as equipping them to earn regular income and
living a dignified life. For the fashion and lifestyle industry, this is a process
of embracing the idea of environmental sustainability, social responsibility
and upholding the legacy and treasure trove of North East’s tribal workmanship.
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Bhane for NEP |
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NorBlack NorWhite for NEP |
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NorBlack NorWhite for NEP |
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Passport Covers |
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Travel Accessories |
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