Captured
by photographer Amanda Camenisch, Swiss designer Julian Zigerli presents Spring
Summer 2014 campaign features Eating Out‘s musician Daniel Pitout, with
art direction from Studio Manuel Schibli and food styling by Ayako Sugaya.
As per the press release,
the collection sees a wonderful, dark and kooky world
through the short sighted eyes of an overworked salary man, bored from the
monotonous days of an office job, turning loco. “It was a few years ago. We were
sailing down somewhere in the middle of fucking Mallorca, drinking gin and
tonics. The sun was going down and my dad leaned back, saying ‘Life is one of
the hardest’!” -Zigerli says. It’s
after that memory that this collection is named ‘Life Is One of the
Hardest’.
For me the collection is a story of optimism, a message of change, “where our salary man emerges from his cubicle into a mad world
full of possibility”
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