The
word Normcore (blend of ‘Normal’ & ‘Hardcore’), first coined by a New
York based forecasting agency K-Hole, as part of the forecasting report “Youth
Mode: A Report Freedom”, is declared as the number one googled fashion trend of
the year 2014.The result was unveiled by the popular search engine on its annual ‘ A Year in Search’ report . According
to Vogue, the word means a collective, neutral blandness – eschewing obvious
markers of luxury, fashion and distinctive style and instead opting for a lower
key, cool look with a dash of athleticism and a whiny of the ‘90s.
As
per Wikipedia, the word means a unisex fashion trend characterized by
unpretentious, average-looking clothing. Embraced by various retail brands like
GAP, Jack and Jones, Superdry; Normcore followers do not wish to distinguish
themselves from others by their clothing. The fashion industry also stated that
this does not mean that they are unfashionable people who wear ugly clothes or whatever
comes to hand, but they deliberately chose clothes that are undistinguished to
create that blandness. Normcore pieces include daily wear items such as white
sneakers,denim button downs, T-shirts, jeans, chinos, hoodies and white socks,
worn by both the genders, with an element of non-exclusivity. The trend is a
result of oversaturation of Fashion and the ever changing cycle of fashion
trends.
However,
K-HOLE has a very different take on Normcore. While speaking to NYmag, Emily
Segal , one of the founders of K-HOLE insists that Normcore isn’t about one
specific aesthetic. “It’s not about being simple or forfeiting individuality to
become a bland, uniform mass,” she explains. Rather, it’s about welcoming the
possibility of being recognizable, of looking like other people—and “seeing
that as an opportunity for connection, instead of as evidence that your
identity has dissolved.” The agency also describes Normcore as a theory rather
than a look.
And
then there are other school of thought who calls it ‘anti-fashion’ or ‘anti-trends’.
Irrespective of whatever it is, we can’t deny the fact that it has become a
part of mainstream fashion sub-culture study.
Listed
below are the other top 20 most googled 2014 fashion trends.
1. Normcore
2. Health goth
3. Athleisure
4. Wearables
5. Crop tops
6. Designer collaboration
7. Over-the-knee boots
8. Full skirts
9. Culottes
10. Mules
11. Street style
12. Capes
13. Mesh
14. Tartan
15. Fashion sneakers
16. Mod style
17. Suede
18. Iridescence
19. Embroidered denim
20.Velvet
2. Health goth
3. Athleisure
4. Wearables
5. Crop tops
6. Designer collaboration
7. Over-the-knee boots
8. Full skirts
9. Culottes
10. Mules
11. Street style
12. Capes
13. Mesh
14. Tartan
15. Fashion sneakers
16. Mod style
17. Suede
18. Iridescence
19. Embroidered denim
20.Velvet
(Image Credit:Style.com & Pinterest)
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