-by Vikram Nanjappa* for Stylefluid Trendz
Pitti Uomo is a trade fair (for menswear) held twice a
year in the Italian city of Florence. Pitti Uomo has been around since 1972 and
is organised by Pitti Immagine whose origins dates back to the early 1950s .
Centro di Firenze per la Moda Italiana is the holding company which works to
support the Italian fashion system.
Unfortunately Pitti Uomo does not receive the
kind of coverage it deserves in the Indian fashion scene; hence we take this
opportunity to present the details of the event and some of the styles that
were worn by the attendees.
Pitti Uomo is a four day event which brings
together retailers, buyers and editors to view upcoming collections. Brands and
designers alike gather under one roof to display a full season to buyers who
select the pieces and quantities they wish to order. It is here that the stores
decided what they will be selling to their customers in the coming season.
Needless to say Pitti Uomo is different from
the conventional Fashion Weeks which are dominated by runway shows. Runways
shows by nature are more about presentation and have a strong theatrical aspect
that focuses on a brand’s aesthetic and direction. Piiti Uomo , on the other
hand , is all about a one on one interaction between buyers and the brand.
Pitti Uomo is much more than just a marketplace,
over time it has become a destination in itself for menswear enthusiasts and
professionals. These enthusiasts and professionals, besides being buyers and
opinion formers, are also among the most dapper gentlemen in the world today.
This ensures that the attention is equally, if not more, on what is being worn
by them and this has made Pitti Uomo the Mecca of street style. By focusing on
both the trade show and the attendees, one can predict the trends for the
season.
Pitti Uomo is held in January and June and
the 85 Th edition was held on 7 – 10 January 2014. It registered 21000 buyers
and over 11000 brands that showed their 2014/15 fall – winter collections. It
also attracted over 30000 visitors.
(About the author: *Vikram Nanjappa is a freelance writer on men’s
fashion/style and a photographer)
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